| Seventh Generation Institute |
Cuppa Joe for New Mexico is coffee for conservation - the proceeds
from Cuppa Joe support conserving and restoring the natural heritage of
New Mexico. (It's also spectacular coffee).
The Cuppa Joe Philosophy
- Do more with your coffee-buying dollar - every bag of Cuppa Joe for New Mexico benefits
conservation of New Mexico’s natural heritage. - The finest quality beans, personally selected by Seventh Generation Institute’s partner in
- the coffee business, and roasted in New Mexico.
- Roasts are chosen to bring out (not char) the unique characteristics of each coffee variety.
- Absolute freshness.
- Certified organic, fair trade and standard production coffees.
- ... No pretentious coffee jargon!
Could You Use a Cuppa Joe Right Now?
1. Buy from your local retailer. Find Cuppa Joe here.
2. Order below. Purchases of two or more bags can be delivered
pronto to your home or office for a surprisingly affordable price.
Cuppa Joe Varieties
Eager Beaver Brew - How could we not feature the iconic beaver, always described as "eager" or
"busy," for one of our coffees? Beaver are biological engineers whose dams work magic in the streams
and rivers in New Mexico, maintaining water supply, off-setting the impacts of climate change, and
improving habitat for fish and wildlife.
Eager Beaver Brew is exceptional quality, certified organic coffee from the Gayo and Aceh regions of
Sumatra, micro-batch dark roasted for an extremely smooth, full bodied cuppa joe that balances earthy
notes with fragrant spices. Guaranteed to make you eager to face any day. So brew up a cuppa Eager
Beaver Brew, get your eager on, and get busy supporting beaver restoration in New Mexico.
Eager Beaver Brew, 12 oz bag: $10.69
Whole beans, state-of-the-art freshness packaging.
Like Water for Joe - The name comes from the original Spanish saying como agua para chocolate (like
water for chocolate), made famous in the novel by Laura Esquivel and the movie of the same title, and
which alludes to the heat of passion. We couldn't resist a new twist on this simile. Not only will this
coffee inspire passion each time you brew up a cuppa, but every passionate coffee drinker knows that
great joe starts with fresh, pure water. Climate change is altering New Mexico's snow and rainfall
patterns and water supply. When you brew up a cuppa Like Water for Joe, you support more sustainable
approaches to the use of water - our most precious and scarce natural resource.
Like Water for Joe is exceptional quality, certified fair trade and organic coffee from the Antigua valley
of Guatemala, renowned for the coffee produced on its high elevation volcanic soils. Each bags is
micro-batch dark roasted. Enjoy this rich cuppa joe with notes of chocolate, caramel and citrus.
Like Water for Joe, 12 oz bag: $10.99
Whole beans, state-of-the-art freshness packaging.
Cuppa for the Climate - Whew, it's getting hot in here....You can turn down the heat but the Rio
Grande cutthroat trout, New Mexico's state fish, can't. The Rio Grande cutthroat trout needs clear cold
water to survive - which is becoming ever harder to find as the water warms from climate change and
streams run dry. New Mexico would be a less beautiful place without the flash of native trout in high
mountain streams.
Cuppa for the Climate is exceptional quality coffee that supports strengthening stream ecosystems to
withstand climate change. Each sip of this cuppa joe starts bold and chocolatey, then ends smoky and
smooth.
Cuppa for the Climate, 12 oz bag: $10.29
Whole beans, state-of-the-art freshness packaging.
On Higher Grounds - If you are a hiker who visits the highest peaks of New Mexico, you may have
seen pikas in the talus fields. The American pika works tirelessly through the summer to collect bits of
grass and flowers for its winter food caches, called “hay piles.” Already living on the highest peaks, the
pikas may be left without higher ground to escape warming temperatures of climate change. What does
this mean for the pika’s future? Seventh Generation Institute’s project Assessing the Impacts of Climate
Change on Pika: a Citizen Science Investigation teams scientists with highly-trained volunteers to
answer this question.
On Higher Grounds is certified fair trade organic coffee from Ethiopia, varying between the Yirgacheffe
and Sidamo regions seasonally, as these two varietals are available. Ethiopian coffee is renowned for its
floral and citrus flavors. Enjoy these unique coffees any time you want to make like a pika and make
hay while the sun shines.
On Higher Grounds, 12 oz bag: $10.99
Whole beans, state-of-the-art freshness packaging.
Native Flower Power
Shades of the Sixties! Flower Power rules! As long we are talking about native flowers, not those exotic
ones that too often crowd out the natives. This coffee features the Pecos sunflower, a unique species of
sunflower found almost entirely in New Mexico but reduced to so few places that it is in danger of
disappearing before most of us have ever seen it.
Funny...we humans often take for granted the small things like sunflowers and a great cuppa morning
joe - things that put joy and beauty into our daily lives. Endangered plants usually get less attention
than endangered wildlife, so Cuppa Joe for New Mexico brings you Native Flower Power to celebrate
the Pecos sunflower, one of New Mexico’s unique treasures. Enjoy the sunny taste of Native Flower
Power and remember to stop and smell the roses, or rather sunflowers, every day.
Native Flower Power, 12 oz bag: $10.69
Whole beans, state-of-the-art freshness packaging.
Decaf Native Flower Power, 12 oz bag: $10.99
Whole beans, state-of-the-art freshness packaging.
| Cuppa Joe for New Mexico |
| The fabulous label artwork for Eager Beaver Brew, Cuppa for the Climate, and Like Water for Joe was designed and donated by the talented folks at ZuliStudios. |
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New Retail Accounts
Cuppa Joe for New Mexico coffee is available in a variety of packaging
options to serve different markets, including additional varieties and
roasts. If you are a retailer who would like to feature Cuppa Joe for New
Mexico, please contact Seventh Generation Institute.
